Divide

Divide helps organizations with physical and online store(s) to make both work together in a smart way. This is a process that cannot be completed in a day and that is why they help companies with this step by step. They mainly focus on companies in the fashion industry, because the combination of physical and online stores is common there.

They do this by helping companies with useful omnichannel options such as e-mail marketing and the use of big data. They work together with various partners to merge as much data as possible – an idea that we at Belco are also very much in favor of.

1. In-store e-commerce

Divide would prefer to see the boundary between physical and online retail sales blur. When a product is sold out in the store, an employee can check whether the product is still available online and immediately order it for the customer. This is not only very customer-friendly, but also a lot more profitable.

2. Collaboration with partners

Why do everything alone when you can work together? Divide has a large number of partners they work with, for example in the field of email marketing and dig data solutions.

3. Customer loyalty

Linking your physical and online shopping environment ensures that you can better retain customers. Consider, for example, a loyalty program in the form of an app where customers can save points for their purchases both online and in the store.