A/B testing
What is A/B testing?
A/B testing is a method that is often used in the online marketing environment. The goal is to determine which variant works best to achieve the set goals. This could include a higher conversion rate, more requests or higher turnover.
With A/B testing, two variants of, for example, a website or app are developed. These variants may differ in, for example, color, text, layout or functionality. One variant is then shown to one half of the visitors and the other variant to the other half of the visitors. By measuring the performance of both variants, it can be determined which variant works best.
With A/B testing, it is important to consider sample size and test duration. Too small a sample can lead to unreliable results and too long a test can entail unnecessary costs.
A/B testing can help optimize a website or app and increase conversion rates and sales. However, it is important to realize that A/B testing is an ongoing process and there is always room for improvement.
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