Average time on site

Average time on site is a metric used in website analytics to measure the average time visitors spend on a website. It gives an indication of how long visitors are interested in the content and functionality of a website.

What is average time on site?

Average time on site is a metric used to measure the average time visitors spend on a website. It is calculated by dividing the total time visitors spend on a website by the number of visits to the website.

Average time on site is an important metric for measuring visitor engagement with a website. For example, a higher average time on site may indicate interesting and relevant content and good functionality, while a low average time on site may indicate a lack of interest or problems with the website's usability.

To increase the average time on site, website owners can, for example, invest in interesting and relevant content, a good user experience and efficient navigation on the website. They can also use tools such as heat maps and click maps to gain insight into the behavior of visitors on the website and identify possible areas for improvement.

Average time on site

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