Bundling

In marketing, product bundling is when you sell more than one product together as a package. This is common in many markets where the products are not perfect. In these markets, companies often bundle products together to make it easier for people to buy them. For example, a software bundle may include a word processor, a spreadsheet and a presentation program, all in one office suite. Another example is cable TV bundles, which often include many TV channels and movie channels as part of a single tier or package. Finally, the fast food industry often bundles items together on their menus to make it easier for customers to order multiple items at once.

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