Shopware is becoming increasingly popular, we also notice that. We see that many new web shops are choosing the platform, but existing web shops are also making the switch to Shopware more often. Things have been going fast, especially since the launch of the latest version, Shopware 6. We therefore thought it would be interesting to delve a little deeper into the Shopware 6 software and list the possibilities and benefits and at the same time find an explanation for the growing interest in this platform.
1. API friendly
What immediately struck us is that Shopware 6 is very 'API-friendly'. By this we mean that you can easily connect it to other software. This is a major advantage, especially in today's times, where all applications within an organization and between different organizations form one large digital ecosystem. For example, you can effortlessly link Shopware 6 to numerous CMS or ERP systems using an API. Links with your social media channels are also easy to create.
2.Drag and drop
Shopware 6 also scores highly when it comes to designing and maintaining your webshop. With the help of handy 'Drag & Drop Designs' you can assemble your webshop in a very user-friendly way. Technical knowledge is not a requirement. That's what we noticed about Shopware 6 anyway: it was really developed so that people without technical knowledge can actually do everything in it - from laying out product pages to putting together a banner. This is a lot less easy with some other e-commerce platforms.
3. Shopware 6 Flow builder
Another very innovative feature within Shopware 6 is the so-called 'Flow Builder'. This allows you to set up complex business processes easily and without the use of code. This includes sending targeted e-mail messages to customers. With the Flow Builder you can add conditions such as: 'lives in the Netherlands', 'has already ordered before', or 'is a new customer', and thus communicate with your customer in a very targeted and personal manner.
4. Multistore
Just like Magento, one of Shopware 6's major competitors, it is possible to run multiple web shops in one system. Within Shopware 6 you can easily switch between different web shops, so you keep an overview and save time.
5. Marketing
In the field of marketing, Shopware 6 offers interesting options. For example, you can segment your customers using Customer Streams, for example based on their interests or shopping behavior. In addition, you can easily create your own banners or set up a loyalty program. Here too, knowledge of code is not a requirement: ease of use and flexibility are the keywords within Shopware 6.
6. Shopware 6 SEO
No matter how beautiful or good your webshop looks, if the shop is not found in Google, the customer will have little or no way of finding you. Within Shopware they know this better than anyone and that is why you can easily create SEO-friendly URLs and, for example, set the meta tags and snippets. In addition, Shopware 6 is 'mobile friendly' as they say. This means that the webshop automatically adapts to any screen size without compromising the user experience.
Link Belco to Shopware 6
Do you want to link Shopware 6 to Belco's all-in-one customer service environment? No problem! As a partner of Shopware, we have developed a Shopware 6 plug-in that allows you to easily connect your webshop to our customer service software. All customer data from the webshop will then be automatically loaded and when the customer contacts you, you will immediately see who the customer is and what has been ordered (previously). This way you can help customers quickly, efficiently and in a very customer-friendly manner.
Do you have any questions regarding this blog? Let us know! Wondering if Belco is something for you? Try our software for free for 2 weeks and experience what it's like to work in an all-in-one customer service environment. This trial is completely without obligation and stops automatically after 2 weeks.
